NZ Tourism needs help NOW !

26 Nov 2021

How much pain and suffering can we this sector bear? 

Places like Tamaki Village and Hobbiton contribute so much to local economies and so many of our great attractions are closed or barely keeping open. With government rules the way they are, and still uncertainty going forward these businesses can not plan or promote reopening. It still costs money for maintanence and security. Retaining trained staff for when they may open is critical too. Advertising is also of such great importance to attract visitors from overseas when they do arrive. 

From MBIE....shows the importance to New Zealand

2020 key provisional estimates

NoteThe March 2020 annual estimates featured capture a very limited period of the initial emergence and impact of COVID-19 in New Zealand. The extent of COVID-19’s impact will be evident in "Tourism satellite account: Year ended March 2021", to be published in December 2021.

Key provisional estimates for the year ended March 2020:

  • Total tourism expenditure was $41.9 billion, an increase of 2.4 percent ($1.0 billion) from the previous year.
  • International tourism expenditure increased 2.2 percent ($371 million) to $17.5 billion, and contributed 20.1 percent to New Zealand’s total exports of goods and services.
  • International student expenditure (studying less than 12 months) was $4.2 billion, an increase of 7.7 percent.
  • Domestic tourism expenditure increased 2.7 percent ($629 million) to $24.4 billion.
  • Tourism generated a direct contribution to GDP of $16.4 billion, or 5.5 percent of GDP.
  • The indirect value added of industries supporting tourism generated an additional $11.3 billion, or 3.8 percent of GDP.
  • 225,384 people were directly employed in tourism (8.0 percent of the total number of people employed in New Zealand), an increase of 2.5 percent from the previous year.
  • Tourists generated $3.9 billion in goods and services tax (GST) revenue, with $1.8 billion coming from international tourists.
  • Overseas visitor arrivals to New Zealand decreased 5.6 percent.